What does it take to successfully launch? Time, energy, sweat, tears, and a solid support team. The official launch of my product sales started October 1st. I make, by hand, all natural body butters, lip balms, and sugar scrubs. I started after my skin rebelled against me and decided that it wanted to shake things up a bit. So I began playing around with recipes to calm my skin. To celebrate, I hosted a launch party on September 27th, 2015. It’s a date I will never forget because during the 7 days leading up to the event, I quit about 27 times. I’m not sure how I made it-never mind, yes I do. God and my support team. Enough said.
So how do you successfully launch? And where do you even begin? I can remember the season I was experiencing when I finally decided to start this journey. I was struggling with the thought that my current job would be the end. I was wrestling with the dreams I always have swirling around in my head-starting my own preschool, starting a mentoring program, owning rental property. I became frustrated when I realized I was working hard to help others realize their dreams. When January came around, I decided to stop stalling and start. I incorporated and began working on a business plan. This was in Winter 2013/2014. It wasn’t until a year later that I had to once again convince myself to really get started. It was out of necessity that I began to formulate creams for my skin but for some reason the same drive to help heal my skin wasn’t there for pushing my company. You can call it a mixture of fear, intimidation, and all of the above.
There’s a reason why I’m always posting affirmations and positive images. I need them in my life! You’ll never know what it feels like to be an entrepreneur until you finally let go. You have to completely put yourself out there, which isn't easy. You will stumble, you will fail, you will embarrass yourself. But you will also thrive, you will also succeed, you will also motivate someone else. You have to separate your feelings and emotions from it all. Everyone will not like you or your product and that is my biggest fear. Of course your family and friends will think you’ve created the greatest product this century. But what happens when you step out of that comfort zone and present yourself to the world? I’m still grappling with that now. But I will quote Vincent Van Gogh: “I would rather die of passion, than of boredom”. If I’m going to go out, I’m going out making as much noise as possible.
So how do you successfully launch? Never try it alone. I have an awesome group of people in my life who only want the best for me. One of my biggest supporters emailed this to me, after I sent him a late night message saying that I wasn’t going to make it: “The fact of the matter is that running a business is a full time job and it will seem that you will never have enough time no matter how much planning you do….Just relax and take it as it’s coming to you....Your power is that you are great at bringing people together and you are extremely focused. Use that. The people around you are listening and watching, Today, be the leader.” I couldn’t ask for a better support system.
I wanted this post to be nice and rosy, and all about my fabulous launch party, but before that I wanted to share the ugly road it took to get there. I wanted to share that behind a polished image, there takes a lot to get there.
So on to the launch party……….I was able to showcase my body butters and scrubs. I shared my skin story about how a fated trip to Hawaii launched this whole ordeal. (Check out My Story page if you don’t know the story). I walked through each product and let everyone sample each scent. People loved the Warm Spice scent, which reminds you of a cool autumn night. The Sweet Mango and Pink Cream are sweet scents that were also popular.
There were free massages available for everyone provided by Crave Therapeutic Massage in Ft. Washington, MD and Skin Beauty Bar DC in Washington, DC. The Lipstick Bandit Makeup Artistry also was there to do makeovers.
Everyone had fun posting for the Photo Booth and took home goodie bags for all the items they purchased. I was able to give away 10 door prizes from my sponsors! My thank you cards were printed on plantable seed paper, so that people could go home, plant them, and sprout wildflowers! The event was wonderful and I’m soooo glad it’s over. Before I share some more pictures, I want to give a final thank you and shout out to all my sponsors: ArtsGroup, Inc (Washington, DC), Mom’s Organic Market (Jessup, MD), Mom’s Organic Market (College Park, MD), Skin Beauty Bar (Washington, DC), Crave Therapeutic Massage (Ft. Washington, MD), Spiritual Essence Yoga (Upper Marlboro, MD), Silver Diner (Greenbelt, MD), The Lipstick Bandit Makeup Artistry (Suitland, MD), and Rulz Fitness (Upper Marlboro, MD).
Participants at the party.
Now that the party is over, I can now focus on my shop. Stop by and check out the things I have for sale. I’m looking forward to having some great gift sets for the holidays coming up. Enjoy!
Love, Me and my god baby Hassan
- October 04, 2015
- Tiffany A